· The elimination of cash transactions can significantly reduce the administrative costs of fare collection
· Ease of Use and Expanded Services means higher customer satisfaction leading to increased ridership
· Greater security means less fraud
· Lost or stolen cards can be disallowed and erased as soon as they are accessed. No more lost money.
·
Gain valuable marketing
information
o Integrate automatic passenger counters and generate reports to do in-house reconciliation of sales and ridership.
o Get statistical transit data by stop. Count every single passenger at every single stop.
·
Give your riders 24 hour access to their accounts through the CSS Web
Portal where they
can:
o Check Stored Value Account balances
o
Add new rides or sign up for monthly specials
o
Change Back End credit card information
o
Run expense reports showing on what, where, and when funds were
spent
o
Link to travel updates and information on the issuing authority’s
website